7 Surprising Statistics about the In-Vehicle Infotainment Industry

Tim RhodesTim Rhodes | Wed, Jun 14, 2017

Electronics engineering is one of the most in-demand engineering occupations in Canada. These engineers work on exciting projects, like in-car infotainment systems. Since they’re in such high demand, using this guide to hiring engineers will help attract top talent.

Here are some interesting statistics about in-vehicle infotainment to keep in mind while you’re hiring.

1. Value of the Global Market

The in-car infotainment market is very large. Globally, the market is projected to be worth $35.2 billion (in US dollars) by 2020. The largest market is in Europe, while the Asia-Pacific market is the fastest-growing market. The global market is growing because of developments in high-definition in-dash displays, voice recognition, and other new technologies.

2. Prevalence of Internet-Connected Cars

As of 2015, 35 percent of new cars were connected to the internet. By 2020, it’s projected that 98 percent of new cars sold will be connected to the internet. All new cars are predicted to be internet connected by 2025. These are exciting statistics for people working in the in-vehicle infotainment industry.

3. Value of Infotainment Systems

Customers are willing to spend a lot of money on connected car technology. Research has shown customers will spend as much as 15 percent of a car’s list price on this technology. Customers may spend as much as $10,000 for the convenience of an infotainment system.

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4. Customer Satisfaction Levels

Customers who have in-vehicle infotainment in their cars are very satisfied with the technology. Among people with vehicle-to-driver communication, 91 percent say they’re satisfied. 89 percent of customers are satisfied with the internet-enabled navigation in their cars; the same percentage are satisfied with their vehicles’ mobile applications. Eighty-seven percent of customers are satisfied with the voice-activated controls and features in their cars.

5. Ease of Use Concerns

While customers report high satisfaction levels with in-vehicle infotainment systems, the learning curve for these systems can be steep. Many people struggle to learn how to use their systems. During the first few weeks of ownership, 60 percent of people report problems learning how to use the system. One-third of new users report problems like system malfunctions or trouble with the voice controls.

Age plays a big role in how easily people learn how to use their in-vehicle infotainment systems. Drivers who are 65 and older report more frequent trouble than drivers of other age groups.

Infotainment engineers need to remember that people of all ages will be using the systems. Ease of use needs to be considered when designing systems.

6. Security Concerns among Customers

High-profile hacks have made some customers nervous about the safety of in-vehicle infotainment systems. Forty-one percent of customers say they’ll keep these concerns in mind when they’re shopping for a new car. Thirty-three percent say these hacks are a serious problem, while 35 percent say the problem is moderate.

For people working in the infotainment industry, these statistics are important. Teams need to work hard to make their infotainment systems safe and secure.

7. Older Features Are Surprisingly Popular

Infotainment engineers spend a lot of time developing new and exciting features for in-vehicle infotainment systems. These systems can control audio, deliver entertainment for rear-seat passengers (like movies or social networking), and even send text messages. Your team probably has some big ideas for the future of infotainment.

However, customers still like older features. Eighty-four percent of drivers still listen to AM or FM radio in the car, and 64 percent still listen to CDs while they’re driving.

While your team may be excited to incorporate new features in your systems, don’t forget to include these old favourites.

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Tim Rhodes

Tim is just a big ol’ Teddy Bear. He supports our Managed Service Provider (MSP) business through the creation and execution high volume recruitment strategies, to some of our bigger partners in the engineering vertical. Tim also likes data and solving problems with it, strong reporting and data driven decisions are just his cup of tea. Outside of the office Tim can be found behind the grill (he’s a meatitarian), on a boat (wooden ones are the best), or chasing around one (or three) of his baby bear cubs.

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